Functional
Our pieces are designed with purpose and seamlessly bridge the gap between technical performance and everyday wear. Each feature serves a specific need we've identified through our own experiences on the water. From thoughtfully placed pockets to materials that work in various environments, Soča apparel performs flawlessly whether you're casting lines or meeting friends after a day on the river.
Intentional
Soča apparel is crafted with meticulous attention to detail. Our team oversees each step of the manufacturing process, ensuring every garment reflects our commitment to quality and passion for design. We've carefully selected materials and construction methods that prioritize both performance and style. What you see isn't just clothing, it's the embodiment of our vision to create apparel that celebrates women both on and off the water.
Inclusive
We believe the river belongs to everyone. Our designs celebrate the many shapes, sizes, and curves of women's bodies, making fly fishing more accessible through apparel that truly fits and functions. By creating clothing specifically tailored for women, by women, we're helping to foster greater inclusivity in a sport that has long been male-dominated. Soča invites all women to experience the confidence that comes from gear designed with their needs in mind.
Soča Launch
Over the past two years, we’ve been hard at work attending fabric fairs and fly-fishing shows to thoughtfully develop three products we’re excited to launch for you. The fabrics are high-tech and performance-driven, quick-drying, moisture-wicking, and rain-repellent, perfect for a full day on the water. Just as important, we’ve designed the seams, buttons, and stitching to look as good as they perform.
Brand Creation
After years of struggling to find fly fishing apparel that truly served women's bodies and aesthetic preferences, we transformed our frustration into action. In late 2023, Soča was born, a brand created by women, for women, founded on friendship and a shared passion for the outdoors. Our company name honors the river that rekindled our connection and inspired our entrepreneurial journey.
Untapped Opportunity
As women participating in a sport traditionally dominated by men, we identified a major gap in the outdoor clothing industry for apparel specifically tailored to meet women's needs. Market research confirmed what we had experienced firsthand: according to a 2023 Ipsos survey, a staggering 80% of female anglers didn't feel gear or apparel was designed with women in mind. This data validated our mission and strengthened our commitment to fill this significant gap in the industry with thoughtfully designed, functional, and stylish apparel specifically tailored for women's bodies and preferences.
Soča River
Our inaugural expedition in 2018, took us to the scenic landscapes of Slovenia, where we encountered the Soča River, known for its clear, blue-green waters. The calm surroundings and unique color of the river made a lasting impression on us - so impactful that years later, when our business vision formed, we knew exactly what to name our venture. The beauty of the Soča River became emblematic of our renewed connection, leaving an indelible mark on all four of us.
First Casts Together
In an effort to prioritize our friendship despite the miles between us, we initiated annual ladies fly-fishing trips. These weren't just vacations, they became reunions where we could disconnect from daily responsibilities and reconnect with each other. On the river, time slowed down, allowing us to rediscover our bonds as adults while creating entirely new memories together.
Scattered Friendship
As we entered our thirties, life's currents pulled us in different directions across the country. Our careers, relationships, and personal journeys created geographical distance between us, making it increasingly challenging to maintain the close bonds we'd formed growing up in Texas. Though technology kept us connected, we found ourselves missing the depth of in-person connection that had defined our friendship for decades.
Texas Roots
We are four women who grew up side by side, our lives intertwined with laughter, late-night talks, and countless adventures across Texas. From sleepovers and campouts to road trips and visits to the State Fair, we built more than just memories, we built a sisterhood. Those years shaped us, laying a foundation so strong that no amount of time, distance, or life twists and turns could ever shake it.
