Functional
Designed with purpose, made for movement. Every Soča piece blends technical performance with effortless style, with thoughtful details inspired by our own time on the water. From functional pockets to performance fabrics, our clothing is made to work wherever the day takes you, from first cast to drinks after.
Intentional
We believe the details matter. From fabric and fit to construction and finishing, every element of a Soča piece is considered with performance, quality, and style in mind. The result is clothing that feels as good as it functions and reflects our belief that women shouldn’t have to choose between the two.
Inclusive
The outdoors belongs to everyone. Soča is designed by women, for women with real bodies, different shapes, and the way women actually move in mind. We’re creating apparel that fits and performs without asking women to adapt to gear designed for someone else. Because every woman deserves to feel comfortable, capable, and confident on the water and beyond!
Soča Launch
After two years hard at work attending fabric fairs and fly-fishing shows to thoughtfully develop three products, Soča (SOH-cha) launched in August of 2025! The fabrics are high-tech and performance-driven, quick-drying, moisture-wicking, and rain-repellent, perfect for a full day on the water. Just as important, we’ve designed the seams, buttons, and stitching to look as good as they perform.
Brand Creation
After years of struggling to find fly fishing apparel that truly served women's bodies and aesthetic preferences, we transformed our frustration into action. In late 2023, Soča (SOH-cha) was born, a brand created by women, for women, founded on friendship and a shared passion for the outdoors. Our company name honors the river that rekindled our connection and inspired our entrepreneurial journey.
Untapped Opportunity
As women participating in a sport traditionally dominated by men, we identified a major gap in the outdoor clothing industry for apparel specifically tailored to meet women's needs. Market research confirmed what we had experienced firsthand: according to a 2023 Ipsos survey, a staggering 80% of female anglers didn't feel gear or apparel was designed with women in mind. This data validated our mission and strengthened our commitment to fill this significant gap in the industry with thoughtfully designed, functional, and stylish apparel specifically tailored for women's bodies and preferences.
Soča River
Our inaugural expedition in 2018, took us to the scenic landscapes of Slovenia, where we encountered the Soča River, known for its clear, blue-green waters. The calm surroundings and unique color of the river made a lasting impression on us - so impactful that years later, when our business vision formed, we knew exactly what to name our venture. The beauty of the Soča River became emblematic of our renewed connection, leaving an indelible mark on all four of us.
First Casts Together
In an effort to prioritize our friendship despite the miles between us, we initiated annual ladies fly-fishing trips. These weren't just vacations, they became reunions where we could disconnect from daily responsibilities and reconnect with each other. On the river, time slowed down, allowing us to rediscover our bonds as adults while creating entirely new memories together.
Scattered Friendship
As we entered our thirties, life's currents pulled us in different directions across the country. Our careers, relationships, and personal journeys created geographical distance between us, making it increasingly challenging to maintain the close bonds we'd formed growing up in Texas. Though technology kept us connected, we found ourselves missing the depth of in-person connection that had defined our friendship for decades.
Texas Roots
We are four women who grew up side by side, our lives intertwined with laughter, late-night talks, and countless adventures across Texas. From sleepovers and campouts to road trips and visits to the State Fair, we built more than just memories, we built a sisterhood. Those years shaped us, laying a foundation so strong that no amount of time, distance, or life twists and turns could ever shake it.
